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Good Thing Agency
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Community Growth Operations

Your audience is ready. We build the rest.

People already listen to you. What is missing is the business around it. We build it. You stay the face.

Book a working session What it is

01  What it is

Reach is not a business.

You have the trust. The hard part is already done. What is missing is the structure: the education, the community, the payments, the operations.

We build it and run it. You do what only you can: the content, and the relationship with those who follow you.

And the people who learn from you actually get good at it.

02  The machine

Behind every community runs a machine.

An education business is twelve jobs that never stop. Switch between the two ways to run them.

Who runs it
  1. 01Voice
    • ContentYouYou
  2. 02Reach
    • Organic growthYouOperator
    • Paid adsYouOperator
  3. 03Capture
    • Lead magnetYouOperator
    • ChatbotYouOperator
    • WebinarYouOperator
  4. 04Convert
    • Landing pageYouOperator
    • PaymentsYouOperator
  5. 05Deliver
    • CourseYouOperator
    • CommunityYouOperator
  6. 06Keep
    • EmailYouOperator
    • DashboardYouOperator

What members ask becomes the next piece of content.

Twelve jobs, one person. Something has to give, and it is usually the content.One job is yours, the one only you can do. The operator runs the other eleven.

Under it all: a creator OS, and data that you own.

03  The revenue

How much revenue can you expect?

A simple formula, not a promise. Your audience, the share who join, and the price of a membership.

Your audience
Membership, per month
$25,000Revenue per month
1,000Paying members
$300,000Per year

100,000 followers × 1% × $25 = $25,000 a month

All combinations
Audience$10$25$50$75
50k$5,000$12,500$25,000$37,500
100k$10,000$25,000$50,000$75,000
200k$20,000$50,000$100,000$150,000
500k$50,000$125,000$250,000$375,000

Revenue per month, before the split.

The formula uses 1%, a deliberately cautious share of an audience that joins. Results always depend on the input: your niche, the trust you have, what you teach.

04  The staircase

From follower to profession.

Each step asks a little more, and gives a little more. The last one is a job.

  1. 01

    Open community

    Free to step into. This is where people notice whether it is for them.

  2. 02

    Group training

    A defined round with a start and an end. People learn together.

  3. 03

    Membership

    The ongoing part. New material, others on the same path, someone to ask.

  4. 04

    Operator

    Those who get good get assignments. In our clients’ companies, with our system behind them.

05  Who owns what

We settle this before we begin.

Loose ends in an agreement become disputes later. So we close the simple things first, in writing.

Yours

The face
Always.
The audience
Who owns the list is in the agreement from day one.

Ours

The build and the operations
Technology, payments, moderation, production.
The setup
A setup fee of $4,999. After that, the revenue is split.

Shared

The revenue
Shared openly, counted on what actually comes in.

06  The system

Four parts. One operating system.

The twelve jobs, held by four parts that we keep improving with every client.

  1. 01

    Funnel

    Optimal conversion

    Landing pages for info products, tested against each other every day. We know what converts.

  2. 02

    Community

    Optimal retention

    Community structures tested every quarter, every number tracked. Members feel at home.

  3. 03

    Back end

    Optimal structure

    Payments, email, chatbots and courses. Better with every client. Nothing gets lost.

  4. 04

    Dashboard

    Optimal comfort

    Your own portal. What is going on, what needs attention, what the MRR is.

07  The ecosystem

Join our ecosystem.

One engine, several ways in. What one part learns, the others gain.

08  Next step

Tell us who you reach.

Book a working session

Bring a few lines about who you reach and what you know. We take it from there.

Let’s spreadgood things.